When we started using this hashtag, the intention was to echo Felt’s heritage in racing. It made sense. Our first frames were created for Kona World Champion Paula Newby-Fraser. Since then, we’ve always supported athletes through sponsorship and have used rider-testing input in our product development since we began. Racing (or competition) inherently beckons one to push oneself beyond his or her limits, whether that's from a mental, physical, or equipment standpoint. As a manufacturer, we’ve always understood this and have made it a central part of our guiding ethos.
But "racing" isn't just about formal competition. For many folks, toeing a start line isn’t important, or just doesn't fit in with schedules or lifestyle. The excitement found in a daily ride or an upcoming challenge with your own Start/Finish is key. At any level, in its purest form, "racing" is about the thrill. We honor that.
We all remember the sense of freedom and escape our first childhood bike ride gave us. Now, we have new reasons, new escapes, and new rushes to fuel our inner racer: set a new PR in your next triathlon, crack the top 10 on a Strava segment, descend that knuckle-grabber route, beat your buddy in a city limit sign sprint, or complete your first century ride. For us, the thrill of competition is there to grab wherever and whenever you want. And, as such, #racingmatters.
We’re excited to usher in a new era at Felt Bicycles. Our commitment to making the best bikes in the world is unwavering, and our dedication to sharing the cycling lifestyle with you has been reinvigorated. For longtime Felt fans, we thank you for continuing on the ride with us. For new riders, welcome to the #feltfamily.
There's nothing quite like the heart of a champion. After shocking the world last year with an incredible maiden championship at the Leadville MTB 100 race in 2017, Larissa Connors returned to the famed Colorado town in order to defend her crown against a new crop of rivals.
Jennifer Valente of TWENTY20 earned four gold medals at the 2018 USA Cycling Elite Track National Championships, adding to her already impressive national and world jersey collection. Valente was victorious in Points Race, Scratch Race and Madison, a stunning display of dominance.
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